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Securing funding is often the lifeblood of a startup’s journey from inception to success. It is the fuel and oxygen;

Funding Your Startup: Strategies for Securing Investment

Securing funding is often the lifeblood of a startup’s journey from inception to success. It is the fuel and oxygen; without adequate capital, even the most promising ventures fail to survive. Funding provides startups with the essentials for product development, feature deployment, and scaling operations through new markets. It fuels innovation, hires top talent, and facilitates marketing efforts.

However, funding Your Startup isn’t a piece of cake; many entrepreneurs struggle. Even successful startups like credit card payment processing platform Square, communication platform Slack, and popular social news aggregation site Reddit failed to secure initial funding, but today, they are multi-billion-dollar businesses. 

Here are some funding strategies to help you become a future household name and embark on a successful trajectory. 

Importance of Funding in Startup Success

Funding is like the essential gear you need to summit Mount Everest. You might survive the initial climb, but lack of funds and industry support will hinder your ability to progress. YouPitch Live, as an innovative venture studio, will help you develop a minimum viable product (MVP) that will put you on investor radar.

Slack failed to receive initial funding because email communication was already a team collaboration tool that businesses and investors knew of. However, Slack strived to work on product development and refinement to bring forward features that addressed the limitations of emails and real-time communication. They used a freemium model to build a customer base and provide long-term value to investors. Slack received initial Series A funding of $12 million later; the rest is history.

Types of Investors and Funding Options

The startup funding landscape is full of options with advantages and considerations. The right funding option depends on the type of startup, inherent risks, timeframe and valuations. Some of the most common include: 


This approach involves funding your startup using your savings, income, or business revenue. The email marketing platform Mailchimp used founders’ savings, a freemium model and some freelance revenue to scale the business. The founders reinvested profits to reach millions of customers and had $800 million in revenue before the acquisition. 

Angel Investors

These are affluent individuals who invest in promising startups at an early stage. They often offer valuable mentorship in addition to capital, like angel investor Mark Cuban, who has been instrumental in the success of several startups through his participation in the TV show “Shark Tank.” 

The ride-hailing giant Uber is an example of funding from prominent tech world angel investors like Chris Sacca. Sacca’s early investment of $600,000 in 2011 helped Uber develop its app and launch its service in San Francisco. 

Seed Funding

This early-stage investment is also an initial investment received through angel investors or venture capital firms. It helps develop a minimum viable product (MVP) and build a basic team. Angel investors like LinkedIn co-founder Reid Hoffman offer seed funding through various funds in return for a future equity stake in startups.  

Venture Capital (VC) Funding

Many entrepreneurs and startup founders chase VC funding for the right reasons. VC firms invest more significant sums of money in startups with high-growth potential. It is like the fertiliser used for product development, marketing, and scaling business operations to increase revenue. 

Stripe’s online payment processing gateway is a successful example of multi-million-dollar VC funding propelling a business to new heights. Stripe received multiple Series A to Series C funding and more from VC firms like Sequoia Capital, Founders Fund, Andreessen Horowitz, and others to continue its growth and expansion. 

Pitching Strategies to Secure Investment

Now comes the crucial part: strategies for securing investment. Your pitch will tell if your project deserves the funding you seek. Here, you convince the VC why you are summiting Mount Everest, which will result in future profits for them. Here are some winning strategies:

  • Craft a compelling story – Your story should tell why your startup will change the world; explain the problem you solve, the impact, and the passionate team behind it.
  • Use social media – Social media is the most effective way to reach target investors and customers. If you can show you can gain and retain customers to generate revenue, your work is half done. 
  • Present your pitch deck – Your pitch deck is a visual representation of your business plan, highlighting key milestones, information, and financial projections in a captivating way.
  • Practice and rehearse – You will only get one chance in front of the VC, so be confident and articulate your vision enthusiastically. Rehearse your pitch beforehand for a smooth and impactful delivery.
  • Be prepared for tough questions – Consider watching Shark Tank to learn how investors will scrutinise your plan. Do not panic; you are almost there.


Do not overthink or be ready to give up a significant stake in your startup to receive initial funding. The way you handle the funding rounds will be a test of your leadership skills. YouPitchLive, as an innovative venture studio, can provide you with the mentorship and support you need to secure the initial funding and bring your ideas to life.