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The digitalization of the global economy has given rise to innovative startups that require external funding and resources to scale

What is an Angel Investor?

What is an Angel Investor? (Your Gateway to Startup Investment)

The digitalization of the global economy has given rise to innovative startups that require external funding and resources to scale their ideas. While venture capital has always been the go-to fund for entrepreneurs, VCs have become more focused on high- and low-risk startups that give early returns. However, not every startup has the networking and product ready to reach the VCs desk. This is where influential angel investors come in. Here are some insights on what an angel investor is and how they can benefit your entrepreneurial journey.

Characteristics of Angel Investors

Angel investor definition includes successful entrepreneurs, high net worth individuals, industry experts, and business professionals keen to identify promising startups with high growth potential. 

Unlike traditional venture capital firms, angel investors are more willing to take risks and invest in startups for an equity stake or guaranteed financial returns. With their ability to stay patient, angel investors can wait for years before an acceptable return on investment is generated against their investments. 

The co-founder of PayPal and an early investor in Facebook, Peter Theil, is one of the most successful angel investors ever. With a focus on disruptive technologies and innovative tech companies, Peter Thiel has helped companies like SpaceX, Square, and Airbnb propel to new heights.   

How Angel Investors Invest

Startups can expect initial small investments from angel investors compared to venture capitalists. Such investments can range from a few thousand to a few hundred thousand dollars depending on the stage of progress and requirements. 

Because angel investors invest in multiple startups at any given time to diversify their portfolio, only startups with the most potential receive the most significant share of the pie. 

Before investing, angels consider business plans, pitch decks, growth strategy, and finances. As a new startup founder, you can subscribe to YouPitchLive to match with a potential angel investor willing to support your growth endeavors. YouPitchLive can help you negotiate the type of investment, equity stake for investors and other legal provisions key to business success. 

How to Attract Angel Investors

There are a few things that are essential to attracting an angel investor. These include:

  • A solid business plan with marketing strategy, product lifecycle and financial projections.
  • A compelling pitch deck with your unique selling points (USP), competitors’ landscape, target audience and competitive edge with growth projections.
  • Highlight current and future talent or team composition.
  • Practice your pitch with storytelling techniques that help investors connect with your product. 
  • Demonstrate early product validation through customer acquisition, pilot programs, or industry awards.

As a startup founder, your networking skills and rapport will be tested when attracting potential angel investors. Be energetic, enthusiastic, professional, and transparent when communicating. Seek mentorship from YouPitchLive for valuable feedback and techniques to perfect your pitch strategy.

How to Find Angel Investors

As an early startup, you can explore several ways to find angel investors that match your interests. Some ways include:

  • Attending pitch competitions, networking sessions, and startup events.
  • Take advantage of online platforms and networks such as YouPitchLive, AngelList, SeedInvest, MicroVentures, 
  • Utilize existing university networks to connect with mentors, advisors, and other entrepreneurs.

Angel Investor vs Venture Capitalist

The funding angel investors and venture capitalists provide may differ. Angel investors offer $25,000 to $100,000 per startup, while venture capitalists can provide millions to established startups. 

Secondly, angel investors invest primarily in pre-seed early-stage startups eagerly seeking funds to get off the ground. At the same time, venture capitalists focus on later-stage startups with a proven record of growth and strong traction. 

Finally, angel investors provide entrepreneurs with mentorships and guidance beyond capital, while venture capitalists focus on maximizing return on investment and strategic decision-making. 

Benefits of Having an Angel Investor

Now that you have become familiar with what an angel investor is, it is essential to know the strategic benefit of having them. In simple terms, angel investors bring valuable experience, expertise, and networks to the table. 

They can provide guidance on operations, strategy, and business development, as well as credibility and validation for your startups. 


As a startup founder, attracting angel investors to fund your ambition and dreams can be tricky. This is where YouPitchLive provides you with the right platform to connect with potential investors. We share your passion for growth and are committed to growing your business. Contact Us Today and make your dreams a reality.